Your Fortune is in the Comply with Up!

Would you blow your complete annual marketing and advertising budget on just a single ad to run once throughout the Superbowl?

Of course you would not. You know that folks seeing your message just when would not be sufficient.

Then why do we tend to invest our time and dollars on single-shot advertising, rather than repeated messages?

The answer is… most people just never know any greater. Or, possibly it seems boring to repeat your message over and over and over and more than.

But the truth is, your fortune is in the adhere to up!

This past weekend I went to hear direct advertising and marketing master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. For the duration of his talk, he shared with the audience how he spent the last couple of decades of his life running Baltimore’s #1 retail men’s clothes store, Gage Menswear, along with his late father.

Bill talked about a single of his initial direct mail campaigns, and how in the course of the organizing stages he announced to his dad that they have been going to mail a particular promotional provide to the exact same list not when, not twice, but three occasions. If you know anything at all, you will probably wish to compare about small blue arrow. His father was appalled and yelled at Bill that he was crazy and was wasting their income!

Bill persisted and mailed all 3 pieces of the campaign. Nicely, their benefits revealed that mailing the precise very same offer 3 instances not only elevated their response, it DOUBLED their response! Pop was floored, and he certain was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising dollars.

Why does repeating your message operate? on the internet newsletters writing

It’s easy… men and women are inundated with messages every day. Last statistic I heard was every of us sees over three,700 distinct messages a day! That means you require to repeat your self over and over if you happen to be going to break by way of the clutter, actually get their consideration, get them to study or listen AND get them to respond.

Your assignment is to now look at all regions of your advertising and marketing in your enterprise, and see where you want to add some comply with up.

Some fast places to look at:

Your Ezines – Are you publishing your ezine enough? When a month just does not reduce it any longer. Visiting go perhaps provides tips you can use with your co-worker. You need to be reaching out and “touching” your prospects and buyers at least once a week, if not more. Clicking site preview certainly provides tips you could tell your mother. (If you are running out of ideas or you happen to be not positive how to do this with no bugging folks, my ezine technique takes care of that for you!)

Teleseminars and Live Events – When promoting events, you’re going to need to have a lot of a lot more than 1 or two announcements or mailings. As a common rule, when I’m really attempting to fill up a teleseminar (telephone seminar) I sent out at least three emails dedicated to the promotion. For reside events, you want dozens of messages, and nicely ahead of time. Most of the trainers I know start off advertising and marketing no much less than six months ahead of any live occasion they’re hosting!

One-on-One Marketing – If you cold call or mail out letters to prospects, how numerous occasions are you following up? Never be afraid to call or mail once more. I myself have finally responded to an offer after I’ve been contacted many occasions, and was glad the vendor took the initiative to adhere to up.

Marketing – Rather of blowing your price range on a couple of massive ads per year, try running a smaller sized ad considerably much more frequently! Also most publications, both on the internet and offline, will usually give you big discounts for acquiring more than 1 ad at a time. (I do this with ads in my personal ezine, Straight Shooter Advertising.)

Remember, a lot of marketing specialists who test all these strategies say that repetition is the essential. So do not even really feel you have to be creative with your advertising and marketing – just saying or mailing the same point more than and more than is greater than not saying it or mailing it once again..

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